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Lets slow things down a little...

October 9th, 2019

Category: WB Jamieson

Author: Darren Seymour

How Fast Furniture is not sustainable.

While fast fashion is a term which many people have heard; a phrase that refers to the cheaply produced clothing items, that are made poorly, and in bad working conditions, which are then sold for an incredibly low price.

The Furniture industry has remained relatively unscathed in terms of the awareness. However, in recent times the very same practices that plague the fashion industry have found to be present in the manufacture of furniture.

The business model is simple: Produce large volumes at a low quality, made and then sold cheaply. When it inevitably wears out or breaks, buy another. An idea that many consumers adopted as a buying habit.

Simply put; the "Pile it high, sell it cheap" model.

Undoubtedly this method works in terms of shifting large volumes of stock and making huge profits. The end consumer loves a bargain. Unfortunately, there are a lot of losers in this process, namely the environment - which suffers from the impact the mass manufacturing takes on our natural resources, the factory worker - who is paid poorly and worked long and hard with nothing by the way of reprieve. Finally, the consumer - who thinks they are getting a good deal, suffers from this practice when their poorly made item of furniture breaks or does'nt work as expected.

This is no longer a sustainable or viable means of manufacturing in the 21st century.

It all sounds a bit doom and gloom... but there is a another way. 

Savvy customers are realising that buying good quality, while initially expensive, will last far longer and even work out as a far better investment in the long term.

we come back to the saying first coined by Benjamin Franklin: "The bitterness of poor quality remains long after the sweetness of low price is forgotten."


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